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From Good to Great
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In this book, Jim Collins analyzes the activities and structure of companies that managed to break through to the top league of business. He selected firms that, despite all crises, showed the best results in their industry for fifteen consecutive years. How did Gillette, Kimberly-Clark, Philip Morris, and others manage to set such a high bar? Jim Collins derived a formula — nine steps that will allow you to spin the flywheel of success to a speed that brings huge profits.
